TYLER, Texas (KETK) – Texas’ favorite ice cream brand unveiled a brand new flavor on Monday.

Blue Bell introduced “Cookie Dough Overload” as its first new flavor for 2020.

The flavor is a mix of vanilla ice cream with brown sugar, loaded with chocolate chip cookie dough, peanut butter cookie dough, and fudge cookie dough.

“Why choose only one or two dough pieces when you can have three. “Cookie dough is a popular mix-in for ice cream. We have flavors that contain the chocolate chip cookie dough and peanut butter cookie dough pieces. But, this is the first with fudge cookie dough pieces. It is a great-tasting trio!”

Joe Robertson, executive director of advertising and marketing

The ice cream is available for a limited time in stores in half-gallon and pint sizes.

For more information about Blue Bell and for a complete list of flavors now available in stores visit the link located here.