TYLER, Texas (KETK) – The Rose Complex will be named after a very important person in Tyler’s history. City officials announced Wednesday the building will be known as the W.T. Brookshire Conference Center.

“I wanted this to represent history in our community. But also, a dedication to the future of our community,” said the City of Tyler’s Mayor, Don Warren.

Mayor Don Warren revealed it will be called the W.T. Brookshire Conference Center at the Rose Complex.

“Brookshire’s tradition of outstanding service was instilled 90 years ago when W.T. Brookshire made the decision to place the customer as his top priority,” said Mayor Don Warren. “The company has come a long way since 1928 – but is still focused on offering the same exceptional customer service it was founded on. Our mission is to create and deliver exceptional experiences and value to our customers through the W.T. Brookshire Way.”

The new center cost just under $28 million and is located near the East Texas State Fairgrounds and the Rose Garden Center.

Altogether, the new conference center will have roughly 60,000 square feet of meeting space. The city is hoping it will help grow economic development, increase tourism and improve the quality of life for residents.

The new Rose Complex is entering its final stage of construction, which began in August 2021. It is expected to be complete by late October, just in time for the Texas Rose Festival. The CEO of Brookshire Grocery Company says they are excited to honor their founder. 

“He was my grandfather. He started our company and came to Tyler in 1928. He always said he didn’t have two dimes to rub together. Then, he started a little store in downtown Tyler, Texas and now we’re here 94 years later because of the foundation he set forth in our core values,” said Brookshire’s CEO, Brad Brookshire.

Mayor Warren shared that there could not have been a better pick to name than Brookshire’s which represents compassion and devotion to communities all over.

“We are incredibly excited to extend our involvement and dedication to the City of Tyler and the surrounding communities in this whole new way,” said Brad Brookshire, Chairman and CEO of Brookshire Grocery Co. “As it has been for more than 93 years, our mission is to provide customers with exceptional shopping experiences while also furthering our commitment to and involvement in the communities we serve. We look forward to a long and meaningful partnership with the City of Tyler to help bring tourism and revenue to the city.”

Brookshire’s Grocery was established by Mr. W.T Brookshire 93 years ago with one store in downtown Tyler. Today, about 19,000 employees make up the company across three states.