Superior Firearms in Tyler honors veterans with store opening


Firearm enthusiasts flocked to the big white tent set up in Tyler on Saturday.

It was celebrating the opening of a new Superior Firearms, and honoring military veterans at the same time.

“Even though this is a grand opening and this is a profit business, we still want people to be aware of how important it is to still give back to our veterans,” says Superior Firearms owner Austin Rohr.

The store partnered with charities Boot Campaign and Team Never Quit to give back to the people who have served.

Boot Campaign is a Texas- based and founded national military non-profit that works with celebrities to promote patriotism.

“I think when people walk away today they’ll understand that the firearms culture is very patriotic, very pro-military, very inclusive,” says Boot Campaign spokesman Johnny Jones.  “It’s all about protecting yourself and having a good time, having a safe time at the range.”

East Texans were able to speak with firearm manufacturers from across the country.  They were also able to meet and greet a special veteran, former US Navy Seal and author of “Lone Survivor,” Marcus Luttrell.

Hundreds of people stood in line for their chance to get an autograph and thank Luttrell for his service.

The day wrapped up with a surprise for a deserving military family.  Boot Campaign will be re-vamping their back yard.

“This isn’t just a convenience, it’s vitally important for them and their family to enjoy where they live and enjoy life after service,” says Jones.

Customers had the option to donate to Boot Campaign with their purchases, as well as participate in a live auction.

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